Oracle Data Visualization for Strategic Analytics

The world of analytics and data visualization continues to change at a rapid pace. New tools, processes, buzz words (Cloud anyone?) have penetrated our industry and can become overwhelming.  Most of these changes, though, are for the better – one of them being self-service data visualization. Solutions like Tableau, PowerBI, and Qlik have been around for several years, earning reputations as leaders in the self-service, easy, and sexy exploration of data.

Oracle Business Intelligence Enterprise Edition (OBIEE), although a great tool and long-time market leader, lacks ease of deployment, maintenance, and connectivity, and the freedom from “IT tyranny” access to data craved by business users – attributes already addressed by Tableau and others. For many years, I’ve listened to IT describe OBIEE as its enterprise Business Intelligence (BI) solution while business users use Tableau to connect to their own databases and spreadsheets because Tableau doesn’t require them to enter a ticket and potentially wait weeks for that new column to be added to their report.

Today, there is an Oracle tool – Oracle Data Visualization (DV), an Oracle Analytics Cloud (OAC) component,  that exceptionally meets the needs of business users.  Because it is part of a suite of products, Data Visualization also provides enterprise and financial reporting capabilities, advanced analytics and big data, mobile access, what-if scenario modeling, ingestion, preparation and transformation of data, and yes – you guessed it – Cloud.  Some highlights include:

  • Dynamic visualizations that can be organized into stories to be shared across the organization
  • Consumer (drag and drop) style with easy uploads, mashups, and exploration
  • Mobile authoring and consumption, device agnostic, and with dynamic design optimization
  • Connections to dozens of different sources, including SaaS, relational databases, big data tools, NoSQL, and others through JDBC/ODBC
  • Cloud and desktop versions with identical features

The full Oracle Analytics Cloud suite is a comprehensive solution that offers analytics and reporting tools to effectively address business requirements as well as accommodate different users within an organization (analysts, consumers, admins, etc.). Also included with OAC is Business Intelligence Cloud Service (BICS), a tool that is essentially “OBIEE in the Cloud.”  Data Visualization and BICS complement each other and address different needs, summarized in the following:

BICS vs DV

With continued rapid changes inevitable in technology, the future of Oracle Analytics Cloud will likely be promising as additional components are added. After seeing and supporting clients as they “take the plunge” into Cloud analytics, it becomes clearer that Data Visualization is Oracle’s strategic future of analytics.

See an overview of the history of Oracle DV and OAC as well as a demonstration of the products’ main features and wide array of possible sources in this webinar: The Strategic Future of Analytics…Starring Oracle Data Visualization

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