Leveraging Your Organization’s OBI Investment for Data Discovery

Coupling disparate data sets into meaningful “mashups” is a powerful way to test new hypotheses and ask new questions of your organization’s data.  However, more often than not, the most valuable data in your organization has already been transformed and warehoused by IT in order to support the analytics needed to run the business.  Tools that neglect these IT-managed silos don’t allow your organization to tell the most accurate story possible when pursuing their discovery initiatives.  Data discovery should not focus only on the new varieties of data that exist outside your data warehouse.  The value from social media data and machine generated data cannot be fully realized until it can be paired with the transactional data your organization already stockpiles.

Judging by the heavy investment in a new “self-service” theme in the recently released version 3.1 of Endeca Information Discovery, this truth has not been lost on Oracle.

Companies that are eager to get into the data discovery game, yet are afraid to walk away from the time and effort they’ve poured into their OBI solution, can breathe a little easier.  Oracle has made the proper strides in the Endeca product to incorporate OBI into the discovery experience.

And unlike other discovery products on the market today, the access to these IT-managed repositories (like OBI) is centrally managed.  By controlling access to the data and keeping all data “on the platform”, this centralized management allows IT to avoid the common “spreadmart” problem that plagues other discovery products.

Rather than explain how OBI has been introduced into the discovery experience, I figured I would show you.  Check out this short 4 minute demonstration which illustrates how your organization can build their own data “mashups” leveraging the valuable data tied up in OBI.

 

 

Chances are that a handful of these tested hypotheses will unlock new ways to measure your business.  These new data mashups will warrant permanent applications that are made available to larger audiences within your organization.  The need for more permanent applications will require IT to “operationalize” your discovery application — introducing data updates, security, and properly sized hardware to support the application.

For these IT-provisioned applications, Oracle has also provided some tooling in Endeca to make the job more straightforward.  Specifically, when it comes to OBI, the product now boasts a wizard that will produce a Integrator project with all of the plumbing necessary to pull data tied up in OBI into a discovery application in minutes.  Check out this video to see how:

 

 

It is product investments like these that will allow organizations to realize the transformative effects data discovery can have on their business without having to ignore the substantial BI investments already in place.

As always, please direct any questions or comments to [at] ranzal.com.

Data Discovery In Healthcare

A few days ago, QlikTech and Epic announced a technology partnership that will strengthen the integration between their software products as well as provide a forum for their joint customers to share best practices and innovative ways to use both technologies.

For a firm like Ranzal who is currently implementing several population health discovery applications, my first reaction was simply that this partnership made sense.  Both companies are leaders in their respective domains and are very well-regarded.  Beyond that, discovery technologies like Qlik, Tableau and Endeca are quickly establishing a foothold in the blossoming domain of healthcare analytics.  Unlike traditional BI technologies, data discovery tools are meant to quickly mashup disparate datasources and allow users to ask in-the-moment, unanticipated questions.  This alternative approach to analytics is allowing healthcare providers to build self-service discovery applications for broad audiences at speeds unimaginable in the world of the clinical data warehouse.  Since almost all healthcare analytics applications rely on data from the EMR, this partnership seemed natural, if not overdue.

My second reaction was that there was something missing.  In my experience, to get a holistic view of the health system, all of the relevant data must be tapped.  Data discovery on structured data, while powerful, can only tell party of the story.  With 60% of a health system’s data is tied up in unstructured medical notes, reports and journals, Qlik is not fully equipped to allow healthcare practitioners to gain a 360 degree view of their health system.

Endeca shines when structured and unstructured data are both required to paint a complete picture.  In healthcare, properly analyzing clinical data can mean drastically better outcomes at lower costs.  Understanding the “why” behind the “what” means properly tapping the narratives in the medical notes and tools like Endeca are best suited to unlock value when unstructured is prominent.

QlikView is a powerful tool and one cannot question its ease of use and numerous discovery features.  However, in industries rife with unstructured, products like Endeca that treat unstructured as a first class citizen (in the way it acquires, enriches, models, searches, and visualizes unstructured) are better suited to unlock the whole story.

So, I couldn’t help but think that a strong partnership could also be made between other EMR vendors with Oracle Endeca.  We spend a lot of time sizing up the relevant technologies in the data discovery space trying to understand differentiators.  For the types of discovery we’re seeing healthcare when unstructured is necessary to tell the whole story, our money remains on Endeca.