Implementing Zero Based Budgeting: Setting Up Your Environment

The previous post – Implementing Zero-Based Budgeting: The Requirements – outlined two key components of a successful zero-based budgeting program:  a culture change and a centralized system. We recommended creating a centralized system with Oracle Planning and Budgeting Cloud Service (PBCS)/Enterprise Plainning and Budgeting Cloud Service (EPBCS) because of the many advantages it provides such as an environment with data depth.

Even with a zero-based budgeting blueprint, many companies are still hesitant to go “all in” thinking that a zero-based budgeting program implementation requires too much time and resources. The introduction of Cloud services such as Oracle PBCS/EPBCS makes the implementation of a centralized financial system easier than ever, greatly reducing the barrier to entry.

This final post in this series shares the power of a PBCS/EPBCS environment to achieve the greatest success with a newly implemented zero-based budgeting program.

How Can PBCS/EPBCS Environments Enhance the ZBB Experience?

There are four key ways to gain the most from a PBCS or EPBCS environment, including the setup of targets and accountability metrics that offer more meaningful data and greater transparency when making budgeting decisions.

Clients are often given target settings goals in management meetings or over the phone, but we demonstrate for them how to integrate this into their budgeting systems. On numerous occasions, Alithya has been contracted to implement target settings where leadership sets growth targets and the systems flows down the revenue by service, product line, etc. In turn, analysts match the underlying details.

Not surprisingly, this is a common request because target setting has been a long-time tradition during the budget process. By setting up this target setting process in PBCS\EPBCS, an off-line process is instead online and is molded with the overall budgeting system process.  Combining that with the zero-based budgeting mantra allows targets to be set and provides analysts with their needed baseline.  Moreover, analysis can be done on departments that take the typical “reduce expenses by 10% approach” to archive the target number instead of the more insightful zero-based budget journey.  Yes, target setting in a centralized system is easier, but the benefit of a centralized system is the ability to see how teams react to the new target.  Did they take the traditional “reduce budget percentages to fit the numbers,” or did they look at their budget as a whole and analyze each line item and question the numbers organically?

After targets are set and the budget is approved, we look at the said cost saving come to fruition.  A centralized system allows capital projects or initiatives to be tracked to help systematically measure the expenditures of cost savings activities found during the zero-based budget discovery. This provides a clear picture of what each department is doing and holds them more accountable for project decisions. It is an achievement to complete a zero-based budget “diet,” but holding teams accountable brings them to the next level of the zero-based budget “lifestyle.”

In essence, this new budgeting environment provides better insight into data – insight that ultimately allows savings to be found more effectively. For example, if you want to see the cost of direct materials, this centralized system can be set up to capture the costs in order to analyze and keep track of the different KPIs that reduce or increase overall costs.

Another example of how this works is by segmenting down employee costs such as travel. Instead of having a run rate of 10% of direct labor or travel costs, determine what job or tasks required that travel and use this KPI to negotiate travel expenses to further drive down costs.  Essentially, use PBCS/EPBCS as a tool to capture KPIs (e.g. travel costs by job) and determine the best use of travel dollars and – more importantly – negotiate with vendors on key travel.

Lastly, a budgeting environment provides clarity to help teams make better informed decisions about future initiatives. With the ability to see all of the underlying data points in a single location, it is possible to identify past sales and marketing campaigns and expenditures that led to profitable customers. Therefore, zero-based budgeting teams that took the initiative to determine the best sales and marketing costs to benefit analysis from the ground up are able to dedicate more resources (e.g. dollars, people, etc.) to winning strategies.  This is in contrast to the traditional budgeting approach of “10% rate of marketing spend year-of-year” that often masks the winning and more importantly losing marketing initiatives. Moreover, such planning and availability of different data points helps draw key inferences that allow sales and marketing teams to be more successful.

Summary 

Utilizing a Cloud service such as Oracle PBCS/EPBCS makes it easier for companies to implement a centralized system and achieve success with a zero-based budgeting program. PBCS/EPBCS environments can and should be set up in a way that enhances the zero-based budgeting experience. This is achieved by integrating target setting goals and establishing accountability metrics that allow a deeper dive into budget data while providing greater transparency to make better informed decisions.

To learn more about zero-based budgeting best practices and to get professional help with your Oracle PBCS/EPBCS environments, feel free to contact our team of experts.

Implementing Zero-Based Budgeting: The Requirements

A Culture Change and a Centralized System

The first post in this 3-post series – Implementing Zero-Based Budgeting: Benefits, Myths, and Goals – covers the benefits of zero-based budgeting. To summarize, it enables you to achieve long-term savings that result in sustainable growth and holds your financial analysts accountable for the cost figures they approve and how they are managing the overall budget. This allows more effective recognition of any unwanted costs and how you that money can be shifted into other growth areas within the company.

However, to reap the benefits of a zero-based budgeting program, a culture change is needed first at certain levels within the company. The goal is to eventually have the entire company complete this culture shift, but it is best to start small. Along with a change in culture, a centralized reporting system needs to be created as well to provide teams the ability to share real-time numbers with each other to achieve the goals of this new budgeting program.

Better Than a Quick Fix

What exactly is meant by a culture change? This means starting small and fostering this culture change in other departments starting with Finance. To be successful with this new program, other departments will eventually have to jump on board with this new budgeting approach. These departments will need to step up in analyzing their own costs and how they can save more without diminishing their capabilities.

For example, while financial analysts talk to the shop floor to see where costs can be reduced, the HR department should work with Finance to determine how it can become leaner. Moreover, the IT department should take the lead on negotiating with its vendors to find any areas that can be saved. These are just a few examples of how different departments can step up to the plate; implementing a successful zero-based budgeting program will requires team effort.

Changing the culture doesn’t happen overnight. Senior leaders should take the lead in fostering this change. To ensure that everyone is on the same page, managers need advocate the new approach within their respective departments.

Incentives also help teams to buy into this new budgeting approach.  Although incentives for growth metrics may already exist, additional incentives can effectively encourage staff to find ways to reduce costs for the metrics they manage.

Some examples of incentive metrics are the realized ROI based on the requested capital expenditure and the total cost saving dollars resulting from a zero-based budgeting program. For the former, this can mean moving to the Cloud to save money or reducing redundant tasks by introducing centralized software. For the latter, it can be exemplified by achieving a 10% cost reduction per phone.

Best Practice to Achieve Success

A crucial component of the success of a zero-based budgeting program is an officer who governs the entire process from start to finish. This individual (or team) should contain deep knowledge of the budgeting process. Naturally, s/he will not know the ins and outs of each department, so that is why s/he needs to be an ambassador to department leaders. The officer will also provide oversight to ensure that past bad habits of budgeting do not return to plague this new program. And lastly, s/he must be dedicated to the craft of continuous improvement which means seeking outside counsel when needed.

As mentioned earlier in the post, a culture change needs to be accompanied by a centralized reporting system. Alithya has helped clients implement Oracle Planning and Budgeting Cloud Service (PBCS) and Enterprise Planning and Budgeting Cloud Service (EPBCS) and overcome the deficiencies of Excel-based models. These models lose sight of what the true cost numbers are because past budgets are simple anchors of history rather than detailed breakdowns of cost. Moreover, these numbers become siloed within the vast library of Excel models. With Oracle PBCS or EPBCS, budgets can be highly surgical and help leaders in the company pinpoint reductions.

A centralized system allows the capture of all changes in a single location in real-time, and it provides insight into how effectively managers seek cost savings. This can be used as a key indicator to determine if their actions are in line with this new methodology.

Furthermore, centralization not only holds managers more accountable, but it also empowers them to create innovative cost-saving solutions. Driven by incentives, staff will burn with a clear purpose to find new ways to achieve sustainable growth for the company and be rewarded for hard work.

Recapping What It Takes to Achieve ZBB Success

The goal is to create a cost savings culture that allows more capital to be invested into growing parts of the company. To be successful, follow the best practices outlined, starting with a culture change within the company and giving your teams a centralized PBCS and EPBCS system to more clearly see all data points. The hard work does not stop here, though! The next post delves into setting up a zero-based budgeting system.

Implementing Zero-Based Budgeting: Benefits, Myths, and Goals

If you are in the finance world, then you probably have heard of zero-based budgeting. Investopedia defines zero-based budgeting as “a method of budgeting in which all expenses must be justified for each new period. The process…starts from a “zero base,” and every function within an organization is analyzed for its needs and costs.”

There are many reasons that financial professionals decide to use zero-based budgeting. For one thing, it goes hand-in-hand with a centralized system where information can be shared – something at which Excel spreadsheets are terrible. Furthermore, developing a centralized system enables you to scale to your needs as your company grows. Lastly, it enables financial analysts to spend more of their work week analyzing data instead of curating a financial system and worrying if the numbers match.

At Alithya, we have found with our past clients that a successful zero-based budgeting implementation resolves numerous problems. The two main things clients hope to achieve is growth across multiple business units and developing sustained cost reduction. With zero-based budgeting, you can earn long-term savings that can directly translate into sustainable growth.

Earning Long-Term Cost Savings

Zero-based budgeting becomes a daily exercise in cost savings for your financial teams. One method in achieving cost savings is renegotiating costs. For example, instead of taking the run-rate of 3% from last year’s numbers, perhaps you can contact your vendors to bargain for a better deal or switch to a different vendor with a more competitive price. Or how about having your analysts ask the IT department why it costs $38.03 per phone? What makes up that entire $38.08? Don’t assume that there aren’t any negotiable components of a cost.

The reason zero-based budgeting is so effective at long-term savings is that it is not a one-off fix. Many teams tend to implement one-off fixes, and then find that those fixes do not provide sustainable cost savings. A common example is offshoring your call center which might get you an immediate win in the cost column. However, this strategy typically reduces customer service quality while also limiting your ability to evolve with your business as it grows.

When enacting this type of program, you will analyze the costs of your business at every level. This may seem tedious, but what you will find is a clearer understanding of where your money is going. This can mean acquiring a greater understanding of contract labor costs as well as improving purchasing and procurement procedures, just to name a few. Moreover, when properly implemented, zero-based budgeting can reduce SG&A costs by 10 to 25 percent, often within as little as six months,” according to McKinsey & Company.

Debunking Myths Surrounding Zero-Based Budgeting

There are many myths surrounding zero-based budgeting that have sadly created an artificial barrier that CFOs and their teams do not want to cross. Many financial professionals think that it means cutting the budget down to the bare bones, but rather, a zero-based budgeting program analyzes costs from the top-down. Moreover, it is the CFOs’ duty to outline cost-cut targets so that their team’s efforts are focused.

Another misconception is that zero-based budgeting only helps with cutting the costs of SG&A. Actually, it can do much more, such as breaking down the Cost of Goods Sold (COGS) and help teams make investment choices on the capital expenditure with the greatest ROI.

Just because your business is not in decline or stagnating doesn’t mean that you can’t adopt a zero-based budgeting program. If you are already achieving growth, you can use this type of budgeting method to keep the overall business leaner so that you can provide more runway for growing business units.

Do you really start from zero? This is a common question that we are asked, and many people think because of its name that you do always start from zero. Technically, this is true, but this is the core component that drives the cost management culture change that will be introduced in the next post in this series.

However, not all things have to start from zero. At Alithya, we have been through many implementations where parts of the P&L are driver-based or zero-based. This can be achieved with a detailed, structured, and interactive system (like Oracle PBCS/EPBCS) that gives you real-time feedback.

How Does Oracle PBCS and EPBCS Help Achieve ZBB goals?

The main feature you acquire when you implement an Oracle PBCS or EPBCS system with your zero-based budgeting program is deeper analytics. This data enables you to dig into the “why and how” of your P&L.

For example, you could pose the question what driver did they use? Did they just simply take last year’s actuals and add 3%? Did they take a cost-per-head and budget it manually, or did they take the easy way out? All are important questions that force finance teams to be more accountable when it comes to everyday decisions.

Recapping the Benefits of ZBB

By implementing a zero-based budgeting program with a centralized system, you can hold your analysts more accountable to cost figures while making them own up to how the costs are managed. It allows you to recognize any unwanted costs that can be diverted into certain growth areas as well as breed a culture of cost reduction and visibility. The latter requires that you to start a culture change within your team. It is an essential part of having success with a zero-based budgeting program which is why we will cover it in greater detail in the next post.